Practice Gratitude to Stay Positive and Productive Manisha Rewani

Practice Gratitude to Stay Positive and Productive

by Manisha Rewani   

Most ambitious professionals, you’re likely always seeking ways to be more productive. Most productivity hacks focus on making you more efficient via things like time management strategies, methods to boost energy, ways to complete tasks faster, etc.

Though hacks like those improve your efficiency, they don’t necessarily make your life better. To sustain high levels of productivity in the long run, you also need to pursue self-improvement methods that help guard you against burnout.


Gratitude Dramatically Boosts Your Happiness

When you have a hectic schedule and are always rushing from one obligation to the next, it’s easy to forget about all of the wonderful things in your life.

Taking the time to reflect on the incredible people, opportunities, and material items that you have in your life is one of the most effective ways to boost your happiness. According to research from Harvard Medical School, practicing gratitude changes your demeanor to be positive the majority of the time. After all, it’s difficult to be upset when you focus on all of the best aspects of your life.

However, occasionally thinking about what you’re grateful for may not be enough to yield the full benefits of gratitude. Instead, it’s more effective if you practice it through actions. Dr. Martin E.P. Silegman, a researcher at the University of Pennsylvania, found that regularly writing thank you letters has a lasting effect on people’s happiness.


Here are some other ways to actively practice gratitude:


  • Make a habit of telling people that you appreciate them.

  • Write in a gratitude journal every day.

  • Give people who don’t get thanked very often hand-written thank you letters. Examples include your building’s maintenance people, admin assistants, interns, transit drivers, etc. It will make their day and boost your morale.

  • Call and/or visit family members and old friends and let them know you appreciate the positive impact they had on your life.


It Improves Your Ability to Cope with Challenges

It’s natural that the times we tend to be the least grateful tend to be when we’re faced with frustrating challenges. However, it is those periods that gratitude is the most important to our mental well-being.


The American Psychological Association reports that gratitude enhances psychological resilience making it easier to cope with and quickly bounce back from stressors. This is a powerful benefit because it limits the effect that difficult situations have on your productivity.


Practicing gratitude has this impact because it combats two critical factors of poor psychological resilience:


Individuals allowing the challenges in their life completely consume them. Focusing on the aspects of your life that you’re grateful for prevents you from experiencing this level of negativity.

Feeling like there is little to nothing people can do to repair their circumstances. When you recognize the positive things in your life, it makes it much easier to realize that your situation will improve.

Developing a habit of appreciating everything you have, ensures that when challenges arise, you have the psychological resilience to cope as productively as possible.


Showing Appreciation Motivates Your Employees

If you’re a leader, it’s critical to tell your subordinates how grateful you are for them. Researchers at Wharton found that when managers say to their employees “Thank You,” their employees work significantly harder.


Too often, people invest their whole selves into their work day after day without ever receiving more than a paycheck. Over time, they can lose the motivation to perform their best since no one acknowledges it when they do.


This effect is especially powerful for lower-level employees (such as assistants, interns, entry-level employees, etc.) whose hard work often goes unnoticed. This is why companies have a large portion of employees who do just enough to keep their jobs.


Since your success largely depends on your employees’ productivity, it’s worthwhile to set up a cadence of thanking them in private and recognizing individuals in front of your teams. 


Being Grateful Enhances Your Physical Well-Being

Not only does being grateful improve your motivation to be productive, but it also promotes your physical well-being. A UC Berkeley study found that practicing gratitude reduces the occurrence of common physical issues such as headaches, acne, stomach aches, and congestion. Getting rid of these issues, particularly the common aches, makes it much more manageable to focus on your work and accomplish more.

Other studies have also found that thinking about the things you’re grateful for before bed can improve the quality of your sleep by up to 25%.


Researchers suspect that gratitude has such a positive effect on our health is that it lowers our stress levels. Since prolonged stress can cause headaches, acne, and weaken your immune system making you more prone to a variety of other issues, it makes sense that being grateful can have such a profound effect on your physical health.


Staying Positive and Productive at Work During Uncertainty Manisha Rewani

Staying Positive and Productive at Work During Uncertainty

  • Manisha Rewani 

As the virus continues to ramp up in the United States, most companies have encouraged employees to work from home in an effort to reduce chances of cross-contamination and infection. For many, working from home results in increased productivity—91% of workers report feeling more productive in a remote environment. However, the prospect of working from home can feel unsettling to those who are not used to doing so, particularly for extended periods of time.


Remaining upbeat and positive about the work you’re doing amidst the continuous swirl of negative news can pose a challenge. Furthermore, the absence of positive energy and reinforcement that you receive from daily interactions from colleagues can take some of the pleasure out of your job.


Follow these five tips to help you stay happy, mentally healthy, and productive while working from home:


1. Create a Separate Workspace

The first step to remain positive and productive while working from home is to create a designated workspace that is separate from the other areas of your home. Find a spot that is as far from distractions (like the kitchen) as possible and that lets in natural light. Getting out of bed and into your “home office” every day will make you feel more focused and improve your daily performance.


Make sure you are equipped with the materials you would have in your office. Many employees find that purchasing a second screen for at-home work is necessary for maintaining productivity levels. Adding plants or pictures of friends and family to your work space can also boost your mood and keep you motivated throughout the day.


2. Plan Your Workday Ahead

Every night before you go to bed, make sure to check your calendar for the next day. Create a plan (whether mental or written) that provides some kind of guidance and structure for the next day. Often, colleagues hold us accountable and remind us of certain tasks that need to take priority. When everyone is remote, prioritizing can be more difficult.


Creating a to-do list every day will help you stay on track and allow you to easily communicate what you have been working on with others. If necessary, block off chunks of your calendar and allocate time every day to specific tasks. Your calendar will send automatic reminders that can help you stay on top of your work. Plus, checking off items on your to-do list is satisfying and will remind you of your small wins.


3. Drown Out the Noise

One of the biggest distractions we face at home are our cell phones. Notifications from social media and text messages can be tough to ignore throughout the day. Turn off all notifications from social media during your workday to minimize the possibility of digital distractions. Unless your job requires cell phone use, you should mute all phone notifications by placing your device on “do not disturb” mode. This won’t prevent you from receiving updates, but it will ensure that your phone isn’t lighting up constantly and diverting your attention.


In the same vein, try not to visit news sites too frequently throughout the day. During uncertain times, it can be tempting to check the news for updates on the coronavirus situation, but this is not always best for your mental health. While it’s important to stay informed, allowing yourself windows of time where you’re not constantly reminded of the news is important for your mood and ability to maintain a positive outlook. Plus, limiting your negative news intake will help you remain focused longer.


4. Take Breaks

Part of the reason working from home can be challenging is that there is no clear start and end to the workday. This can make you feel pressured to work all day or make it seem like the days blend together. To prevent this from happening, schedule set breaks throughout the day. Set aside time to eat lunch, as you normally would, and use this window to do something active like taking a walk or completing an at-home workout. You will return to work feeling refreshed, recharged, and ready to take on the remainder of the day.


5. Make the Best Use of Your Free Time

While some industries are overwhelmed by the work that Coronavirus has created, other industries, such as event planning, music, and sports are seeing significant periods of stagnation. If you find that staying motivated at work is challenging due to an abundance of free time, it might be advantageous to consider using this extra time to get ahead.

Finding ways to advance your skills and propel your career is a great use of your energy. For example, you might consider applying to an MBA program to further your education and get ahead in business. While we’re all home with more free time than usual, it is also the perfect time to consider an online MBA—another great option for advancing your career while offering a little more flexibility.


Whether it’s figuring out a routine to manage your workload or adding additional things to your plate to compensate for free time, remember that you have options, even if they feel more limited than normal.


Co-Branding and Cross Selling is very Important to Run a Successful Small Business Manisha Rewani

Co-Branding and Cross Selling is very Important to Run a Successful Small Business 

  • Manisha Rewani  


Co-branding is an effective way for companies to combine power, often leading to increased brand visibility and profits and reduced individual costs and risk. Many companies use this methodology to create valuable products and reach new consumer markets. If you're a marketing and business professional, it may be beneficial to understand this essential marketing concept.

Key takeaways:

  • Co-branding is when two or more companies enter a partnership to develop and market a new product or service.

  • This business strategy can enable businesses to develop high-quality products, increase profits and build credibility among consumers.

  • Co-branding can be a smart financial decision, as all partners share financial burdens and risks in these agreements.

Co-branding, also known as a brand partnership, is a marketing strategy in which two or more businesses join together in an alliance for the mutual benefit of all parties. In this agreement, partners pool resources like expertise, technology and funding to create a new product or service that provides special value for customers. This offering typically has its own unique brand name and logo.

It's common for brand partnerships to occur between companies with similar values, missions and target consumer markets. Successful co-branding campaigns may reward partners with increased profits, enhanced reputations and a larger customer base. This strategy can also be more financially feasible than other marketing efforts, as all partners share the risk of loss when entering into this agreement.

Benefits of Co-Branding

Co-Branding can be beneficial to all parties involved, including the consumers who purchase the products or use the service. Here are a few of the most notable benefits of co-branding for companies:

  • Increased customer base, including customers in new demographics

  • Boosted sales

  • Creation of better quality products

  • Generation of a royalty income

  • Strengthened customer loyalty

  • Enhanced brand recognition

  • Increased credibility and respectability

  • Sharing of the financial burden for marketing, technology development and promotional events

  • Revenue from mutually produced technology

  • Sharing of risk across all partners


Cross-Selling 

Cross-selling involves selling customers related items when they are making a purchase. It's important not only because it boosts revenue, but also because it increases customer satisfaction, builds engagement, and helps to create solid and lasting customer relationships.

Advantages of Cross-Selling


1. Helps Customers Feel Understood

The best cross-selling helps customers feel understood. Say you’re a retail salesperson who shows a customer a great pair of shoes to go with their new jeans. If you’re right on target, they’ll form a greater connection with you and your brand, feeling like you really understand their personality and connect on a higher level.


2. Builds LoyaltyPerson building brand loyalty

Customers who feel a stronger connection with your brand are more likely to stick around for the long haul. In fact, these customers might even turn into brand ambassadors who spread the word about your business to friends and family. When you offer not just one, but several products the customer loves, they’ll become devoted to your brand, saving you money by reducing churn rates.


3. Increases Earnings

Of course, a customer who buys multiple products or services will help to boost your earnings more than a customer who buys just one product. But there are other, more subtle ways that cross-selling can increase your earnings, too. If cross-selling increases customer satisfaction, you’ll save money by spending less time and resources on customer acquisition.


4. Greater Convenience

Today’s consumers prize convenience. No one wants to go driving from store to store to find every product they’re looking for. And even jumping from one website to another can be a headache. So when you cross-sell them a product they really love, your customers will be glad to come back time and time again. Strive to become a one-stop shop, and you’ll have an easier time beating out the competition.


5. Moves Customers Through the Buying Journey

As any experienced salesperson knows, customers sometimes tend to draw out purchasing decisions over long periods of time. They might debate about whether or not they need an item, spend time shopping around for the best price, or wait for a great sale. But cross-selling can give customers the added boost they need to move through the buying journey, increasing their motivation to pick up everything they need in one place.


 

  • Manisha Rewani  [MBA]

  • Manager Mktg

  • AirCrews Aviation Pvt. Ltd

  • www.AircrewsAviation.com


  • Co-Branding and Cross Selling is very Important to Run a Successful Small Business Manisha Rewani



What is the difference between Data Analyst and Business Analyst? by Rumana Maner

What is the difference between Data Analyst and Business Analyst?

 @Rumana Maner


What is a data analyst?

A data analyst’s fundamental job is to tell compelling stories with data that empower organisational leaders to make better, more informed decisions.

The responsibilities of a data analyst often include: 

Designing and maintaining data systems and databases, including troubleshooting potential issues 

Mining and cleaning data in preparation for analysis 

Preparing reports which effectively communicate their findings to organisational leadership and key stakeholders 

To be effective in their roles, data analysts must possess the technical skills necessary for data mining, hygiene, and analysis, along with strong interpersonal skills to communicate their findings to decision-makers. 

Some of the most essential skills for data analysts include data visualisation and presentation skills, Microsoft Excel, Structured Query Language (SQL), and R or Python programming knowledge. 

A bachelor’s degree in a related field is typically required for entry-level data analysts. For senior positions, hiring managers often require or strongly prefer a graduate degree such as a master’s degree in analytics. 

What is a business analyst?

Business analysts are responsible for using data to inform strategic business decisions.

A business analyst might also hold job titles such as operations research analyst, management analyst, or business data analyst.

The duties of a business analyst typically include:

Evaluating business processes for efficiency, cost, and other valuable metrics 

Communicating insights with business teams and key stakeholders 

Preparing strategic recommendations for process adjustments, procedures, and performance improvements

Some of the primary skills needed to become a successful business analyst include critical thinking, problem-solving, communication, and process improvement. These professionals must have a firm understanding of their organisation’s objectives and procedures so that they can analyse performance, identify inefficiencies, and propose and implement solutions.

Business analysts must have at least a working knowledge of the technology involved in analytics, though the need for hard technical skills is generally lower than for data analysts. For those looking for career advancement opportunities, however, developing an advanced knowledge of mathematics, computer science, and analytics can act as a significant differentiator in the job market.

Entry-level business analyst positions usually require a bachelor’s degree in business administration or a related area of study. As the need for professionals with expert data skills increases, though, advanced degrees like a master’s in analytics or a master’s in business analytics are becoming more popular among job applicants. 

What’s the difference?

While data analysts and business analysts both work with data, the main difference lies in what they do with it. Business analysts use data to help organisations make more effective business decisions. In contrast, data analysts are more interested in gathering and analysing data for the business to evaluate and use to make decisions on their own.

“In the simplest terms, data is a means to the end for business analysts, while data is the end for data analysts,” says Martin Schedlbauer, associate clinical professor and director of Northeastern University’s information and data sciences programs.

  • How to Choose Between a Career as a Data Analyst and Business Analyst

  • So, which career path is the right one for you: Data analyst or business analyst? To determine that, you will need to consider three factors:

  • Your educational and professional background

  • Your interests

  • Your desired career path

1. Consider your background.

  • Business analysts and data analysts tend to come from different educational and professional backgrounds, says Blake Angove, director of technology services at IT recruiting firm LaSalle Network.

  • Business analysts (also sometimes known as systems analysts), for example, usually have earned an undergraduate degree in a business-focused major. They mostly use data to make business operations more efficient, and they have knowledge of (but aren’t necessarily experts in) various programming languages.

  • “Business analysts might take requirements from the business and work between the business and the technical team to develop a software package or implement a new CRM,” Angove says.

  • Data analysts, on the other hand, work with large data sets all day to identify trends, make charts, and create visual presentations for the business to use to make decisions. These professionals usually come from STEM majors and often have an advanced degree and a more extensive background in maths, science, programming, databases, modelling, and predictive analytics.

2. Consider your interests.

  • Do you obsess over numbers and statistics, or are you more of a problem-solving businessperson?

  • Business analysts enjoy working in the corporate world and are more interested in finding ways to solve problems, Schedlbauer says. They might be tasked with researching, organising, and overseeing the implementation of a new workflow, for example. These people are often naturally born communicators—both written and oral skills are essential since they must explain technical messages to stakeholders in layman’s terms.

  • Data analysts are numbers-driven people who excel in subjects such as statistics and programming. As the gatekeepers for the business’s data, they’re entrenched in databases and interested in extracting data points from complex and often disparate sources. It’s also important for data analysts to have a deep interest in and extensive knowledge of the industry they work in, Schedlbauer says.

3. Consider your career path.

  • Though business analysts and data analysts share some similarities, including high salaries, they differ in their potential career trajectories.

  • Because business analysts are not required to have as deep a background in programming as data analysts, entry-level positions may pay a slightly lower salary than data analysts, Angove explains. However, for those in advanced roles or in high-demand industries, salaries can extend beyond six figures. For example, the average salary for a mid-level ERP business analyst working in technology is $110,000, according to Robert Half’s 2022 Salary Report.

  • Advanced degrees and certifications are often necessary to move from the business analyst role into a more analytics-driven career.

  • Data analysts also enjoy high job security and competitive pay. For example, data analysts working in the technology sector typically earn between $87,500 and $126,250. Because these professionals work primarily in databases, there’s room for advancement with the acquisition of additional programming skills like R and Python. Additionally, data analysts can readily shift into developer careers and data science roles with advanced degrees.

  • The Difference Between Data and Business Analysis: More Than Just Semantics

  • Despite the differences between data analysts and business analysts, individuals in both careers have promising futures.

  • “They’re both in strong demand right now,” Angove says. “Data science is a hot-button issue for many companies, and a lot of them are hiring and building out large data teams.”

  • No matter which career path you ultimately decide to pursue, there are steps you’ll need to take to prepare yourself for the workplace. Perhaps most importantly, you’ll need to develop the skills required for your desired position and complete the appropriate training. 

  • For business and data analysts alike, having advanced knowledge of the theoretical foundations and practical tools of analytics can have powerful career outcomes. Research from Burning Glass Labor Insight shows that 25 percent of employers hiring data analysts prefer or require candidates to have graduate degrees. 

  • As important as it is to build these skills, it’s also essential to find a program that meets your needs and will put you on the path toward success. Northeastern’s STEM-designated Master of Science in Business Analytics, for example, equips students with the resources they need to break into or advance in the industry.

  • The program is led by industry-aligned faculty who bring their own experiences in the workforce to the classroom every day. In addition to extensive networking opportunities, the program’s signature focus on the tech economy and emphasis on experiential learning prepares students to respond to challenges and deliver successful solutions quickly and confidently.

 By

@Rumana Maner HR Manager

manerrumana@gmail.com

rumana.aircrews@gmail.com







Rumana Maner [MBA] HR Manager