ई-कॉमर्स में करियर
I. Career in E-Commerce
1) Definition:
· E-Commerce, an abbreviation of Electronic Commerce, is a process of buying and selling products and services using computer networks like internet.
· E-Commerce is conducted through various applications like email, online catalogs & shopping carts, Electronic Data Interchange (EDI) and other web services.
· Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
· Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.
· Independent freelancers, small businesses, and large corporations have all benefited from ecommerce, which enables them to sell their goods and services at a scale that was not possible with traditional offline retail.
· Examples of Ecommerce:
i. Retail
ii. Wholesale
iii. Drop-shipping
iv. Crowd-funding
v. Subscription
vi. Physical Products
vii. Digital Products
viii. Services
2) Scope and Career Opportunities:
· Flush with funds, the ecommerce sector is growing and not showing any signs of slowing down in the near future.
· The online travel sector is expected to grow around 76% of the entire E-commerce market in a few years and around 50% growth is expected in the next 5 years in E-commerce area in India.
· The growing interest in doing online shopping effectively indulges in online marketing and thus is directly related to the bright future of E-commerce sector in India.
· In India, you can expect a average salary in the field of e-commerce between Rs.2.5 to 4 lacs on the annual basis.
· The employment possibility is much better in the IT cities such as Delhi, Mumbai, Hyderabad, Kolkata and Bangalore.
3) Job Prospects and Roles in the industry:
i. E-Business Consultant
ii. Customer Relation Manager
iii. Business Analyst
iv. Supply Chain Manager
v. Project Manager
vi. Database Administrator
vii. E-Commerce Marketing Co-ordinator
viii. Rich Content Developer
ix. Web Designer
x. E-commerce Project Manager
xi. C# Developer
4) Courses:
· Certificate & Diploma Courses:
i. Certification in E-Commerce
ii. Diploma in E-Commerce
iii. Advanced Diploma in E-Commerce
iv. PG Diploma in E-Commerce & Web Technologies
· Bachelor Courses:
· Master Courses:
i. MBA in E-Commerce Management
iii. M.Sc in Information Technology & E-Commerce
iv. M.Sc in E-Commerce & Web Design
v. PGPM in E-Commerce Management
5) Institutes and Colleges offering the courses:
· Institute of Business Management Studies (IIBMS), Mumbai
· Lovely Professional University, Jalandhar
· Jiwaji University, Gwalior
II. Career in Marketing
1) Definition:
· Marketing is the business process of creating relationships with and satisfying customers. With its focus on the customer, marketing is one of the premier components of business management.
· The 'marketing concept' proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors.
· In the marketing profession, the jobs consist of taking a “generic” brand name. Marketing can be defined as being the intermediary function between product development and sales.
· It's the marketing professionals job create, manage, and enhance brands.
· This career involves researching the intended target. In order for a company to capture a market, it must first be able to understand that market. Research involves the first process of understanding the consumers.
2) Career Scope and Job Opportunities:
· Marketing is used in every company, every industry, so career potential is unlimited. There are career tracks in marketing that you can follow. You can find many opportunities in marketing in the following categories:
i. Market Research
ii. Brand Management
iii. Advertising
iv. Promotions
v. Public Relations
3) Job Prospects and Roles:
· Market Research Director
· Market Research Manager
· Market Research Supervisor
· Market Analyst Brand Manager
· Product Manager
· Product Development Manager
· Advertising Managers
· Advertising Sales Director
· Account Executives
· Account Planners
· Media Director
· Media Coordinator
· Media Buyers
· Promotions Director
· Promotions Assistant
· Public Relations
· Account Coordinator or Public Relations Coordinator
· Account Executive
· Media Relations
· Director, Vice-President
· Government PR Departments
· PR Consultant
4) Courses:
· The following courses are inclusive of the titles of classes you may enroll in to receive your Marketing degree.
i. Business to Business (B2B) Marketing
ii. Global Marketing Techniques
iii. Marketing Research
iv. Marketing Strategy and Management
v. Product Management
vi. Retail and Sales Management
vii. Logistical Strategies
viii. Corporations and Financing
· Associate Degree Courses Students can earn an Associate in Applied Science (AAS) or Associate in Science (AS) in Marketing in about two years.
· A Bachelor’s degree in marketing takes four to five years to complete. It include the degrees of:
i. Bachelor of Science in Marketing (BS)
ii. Bachelor of Science in Business Marketing (BSB)
iii. Bachelor of Business Administration (BBA) with a concentration in Marketing
· Master’s degree in Marketing takes two years to complete after you have received a Bachelor’s degree in any subject area. Master’s degree programs in Marketing offer two types of degrees: Master’s in Business Administration (MBA) with a concentration in marketing or a Master’s of Science (MS) in Marketing.
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व्यवसाय विकास (बिक्री)
ई-कॉमर्स में करियर
1) परिभाषा:
· ई-कॉमर्स, इलेक्ट्रॉनिक कॉमर्स का संक्षिप्त नाम, इंटरनेट जैसे कंप्यूटर नेटवर्क का उपयोग करके उत्पादों और सेवाओं को खरीदने और बेचने की एक प्रक्रिया है।
ईमेल, ऑनलाइन कैटलॉग और शॉपिंग कार्ट, इलेक्ट्रॉनिक डेटा इंटरचेंज (ईडीआई) और अन्य वेब सेवाओं जैसे विभिन्न अनुप्रयोगों के माध्यम से ई-कॉमर्स का संचालन किया जाता है।
· ई-कॉमर्स का उपयोग अक्सर भौतिक उत्पादों की बिक्री को ऑनलाइन करने के लिए किया जाता है, लेकिन यह किसी भी प्रकार के वाणिज्यिक लेनदेन का वर्णन भी कर सकता है जो कि इंटरनेट के माध्यम से सुविधाजनक है।
· जबकि ई-व्यवसाय एक ऑनलाइन व्यवसाय के संचालन के सभी पहलुओं को संदर्भित करता है, ई-कॉमर्स विशेष रूप से वस्तुओं और सेवाओं के लेनदेन को संदर्भित करता है।
· स्वतंत्र फ्रीलांसरों, छोटे व्यवसायों, और बड़े निगमों को ईकॉमर्स से सभी को लाभ हुआ है, जो उन्हें अपने सामान और सेवाओं को ऐसे पैमाने पर बेचने में सक्षम बनाता है जो पारंपरिक ऑफ़लाइन खुदरा के साथ संभव नहीं था।
ईकॉमर्स के उदाहरण:
मैं। खुदरा
ii। थोक
iii। जहाज को डुबोना
iv। भीड़ वित्त पोषण
v। सदस्यता
vi। भौतिक उत्पाद
vii। डिजिटल उत्पाद
viii। सेवाएं
2) स्कोप और कैरियर के अवसर:
निधियों के साथ फ्लश, ई-कॉमर्स क्षेत्र बढ़ रहा है और निकट भविष्य में धीमा होने के कोई संकेत नहीं दिखा रहा है।
· ऑनलाइन ट्रैवल सेक्टर के कुछ वर्षों में पूरे ई-कॉमर्स बाजार का लगभग 76% बढ़ने की उम्मीद है और भारत में ई-कॉमर्स क्षेत्र में अगले 5 वर्षों में लगभग 50% वृद्धि की उम्मीद है।
ऑनलाइन शॉपिंग करने में बढ़ती दिलचस्पी ऑनलाइन मार्केटिंग में प्रभावी रूप से शामिल है और इस तरह सीधे भारत में ई-कॉमर्स क्षेत्र के उज्ज्वल भविष्य से संबंधित है।
· भारत में, आप ई-कॉमर्स के क्षेत्र में वार्षिक आधार पर Rs.2.5 से 4 लाख के बीच औसत वेतन की उम्मीद कर सकते हैं।
· दिल्ली, मुंबई, हैदराबाद, कोलकाता और बैंगलोर जैसे आईटी शहरों में रोजगार की संभावना बहुत बेहतर है।
3) नौकरी संभावनाएँ और उद्योग में भूमिकाएँ:
मैं। ई-बिजनेस कंसल्टेंट
ii। ग्राहक संबंध प्रबंधक
iii। व्यापार विश्लेषक
iv। आपूर्ति श्रृंखला प्रबंधक
v। प्रोजेक्ट मैनेजर
vi। डेटाबेस व्यवस्थापक
vii। ई-कॉमर्स मार्केटिंग को-ऑर्डिनेटर
viii। समृद्ध सामग्री डेवलपर
झ। वेब डिजाइनर
एक्स। ई-कॉमर्स प्रोजेक्ट मैनेजर
xi। सी # डेवलपर
4) पाठ्यक्रम:
· प्रमाणपत्र और डिप्लोमा पाठ्यक्रम:
मैं। ई-कॉमर्स में प्रमाणन
ii। ई-कॉमर्स में डिप्लोमा
iii। ई-कॉमर्स में उन्नत डिप्लोमा
iv। ई-कॉमर्स और वेब टेक्नोलॉजीज में पीजी डिप्लोमा
· स्नातक पाठ्यक्रम:
मैं। ई-कॉमर्स में बी.कॉम
ii। ई-व्यवसाय में विज्ञान स्नातक
· मास्टर पाठ्यक्रम:
मैं। ई-कॉमर्स प्रबंधन में एम.बी.ए.
ii। ई-कॉमर्स में एम.एससी
iii। सूचना प्रौद्योगिकी और ई-कॉमर्स में एम.एससी
iv। ई-कॉमर्स और वेब डिज़ाइन में M.Sc
v। ई-कॉमर्स प्रबंधन में पीजीपीएम
5) पाठ्यक्रम प्रदान करने वाले संस्थान और कॉलेज:
इंस्टीट्यूट ऑफ बिजनेस मैनेजमेंट स्टडीज (IIBMS), मुंबई
· लवली प्रोफेशनल यूनिवर्सिटी, जालंधर
· जीवाजी विश्वविद्यालय, ग्वालियर
द्वितीय। मार्केटिंग में करियर
1) परिभाषा:
· विपणन ग्राहकों के साथ संबंध बनाने और संतुष्ट करने की व्यावसायिक प्रक्रिया है। ग्राहक पर अपना ध्यान केंद्रित करने के साथ, विपणन व्यवसाय प्रबंधन के प्रमुख घटकों में से एक है।
· 'मार्केटिंग कॉन्सेप्ट' का प्रस्ताव है कि संगठनात्मक उद्देश्यों को पूरा करने के लिए, एक संगठन को संभावित उपभोक्ताओं की जरूरतों और इच्छाओं का अनुमान लगाना चाहिए और उन्हें अपने प्रतिद्वंद्वियों की तुलना में अधिक प्रभावी ढंग से संतुष्ट करना चाहिए।
· विपणन पेशे में, नौकरियों में एक "सामान्य" ब्रांड नाम होता है। विपणन को उत्पाद विकास और बिक्री के बीच मध्यस्थ कार्य के रूप में परिभाषित किया जा सकता है।
· यह ब्रांड बनाने, प्रबंधित करने और ब्रांड बढ़ाने के लिए व्यावसायिक पेशेवरों का काम है।
· इस कैरियर में इच्छित लक्ष्य पर शोध करना शामिल है। किसी कंपनी को बाज़ार पर कब्जा करने के लिए, उसे पहले उस बाज़ार को समझने में सक्षम होना चाहिए। अनुसंधान में उपभोक्ताओं को समझने की पहली प्रक्रिया शामिल है।
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