Brand Matters in Education Too

Brand Matters in Education Too

Why IIM student get 2/3 times better Package than non-IIM

Now in India brand is everything, people are preferring branded and trademark products instead of unknown non-branded products. So is the situation of Indian colleges. A student getting a PG Degree from a reputed college is paid higher than any other university student. This is happening especially with the IITs and IIMs. CAT being the toughest exam, every student desire that he does so much hard work so that he can get admitted in any of the 20 IIMs. Reason being that In India, the basic problems with any low-tier colleges are quality of teaching, lack of exposure to practical training & strong (or resourceful) alumni network, and limited access to the industry network. More than anything, there is lack of employable skills that affect the employability chances of the students and graduates from the low-tier colleges. Even if you compare the CVs of a final-year student (or a graduate) from a Tier 2/3 college and his/her counterpart from Tier 1 college (IIMs), you will see striking differences.

In India, the college brand does matter to a great extent, especially when it comes to getting your first job or first three years after graduation even if you are from a science, engineering, or humanities background. 

Thus, as a brand, you represent the different brands you are associated with, in this context, your education. These are the reasons why the MBA graduates from the Tier 2 and Tier 3 colleges end up with job offers of INR 2 – 3 Lacs per year in comparison to a student from an IIM who can expect an annual package of INR 17 – 18 Lacs on average.

Afreen Islam [MBA IIM-s]

Manager HR [ Internship Incharge]

AirCrews Aviation Pvt. Ltd.

+91 72679 38586

Brand Matters in Education Too

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