Managing the Dynamics of Customer Loyalty By Dr Pallavi Joshi Kapooria

Managing the Dynamics of Customer Loyalty By Dr Pallavi Joshi Kapooria

Customer Loyalty is a Measure of a Customer's Likeliness to do Repeat Business with the same Company or the Same Brand. It is the Result of Customer Core Satisfaction, Positive Customer Experiences, and the Overall Value of the  Goods or Services a Customer receives from a Business.

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