Managing the Dynamics of Customer Loyalty By Dr Pallavi Joshi Kapooria
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Managing the Dynamics of Customer Loyalty By Dr Pallavi Joshi Kapooria
Customer Loyalty is a Measure of a Customer's Likeliness to do Repeat Business with the same Company or the Same Brand. It is the Result of Customer Core Satisfaction, Positive Customer Experiences, and the Overall Value of the Goods or Services a Customer receives from a Business.
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