An Ideal Organization Culture at Start-Ups
Muskan GoyalSTARTUP CULTURE AT A GLANCE
Startup Culture is different from corporate culture because it typically reflects the personalities and passions of the team members. That’s not to say that employees don’t influence the culture of more established organizations, rather that individual contributions are more impactful at startups or smaller companies.
#Startup culture is a type of clan culture, which is typically characterized by a horizontal leadership structure, open communication, flexibility and free-flowing creativity. People are the priority — from employees to customers — and startup culture resembles “one big, happy family.” People associate startups with cold brew on tap, unlimited PTO and dog-friendly offices. While these are great employee benefits, perks do not constitute culture.
#What makes startup culture different?
Startup culture is different from corporate culture because it typically reflects the personalities and passions of the team members. That’s not to say that employees don’t influence the culture of more established organizations, rather that individual contributions are more impactful at startups or smaller companies. The high value placed on people manifests in a flat hierarchy with limited barriers between team members and the C-suite.
#Why is it important to define your startup culture?
Key word: your. No two companies, even if they’re both startups, are exactly the same. Company culture is the ethos — the personality — of your organization and its unique team members. It constitutes your values as an organization, the way you do business, how you treat your employees and your company vision.
#How to Build a Strong Startup Culture?
Regardless of how different it is from corporate culture, startup culture is not something to phone in. Building culture the right way requires thoughtful planning and complete buy-in from the full leadership team. Again, perks do not constitute culture. Follow these three steps to build a successful startup culture that will last.
1. ESTABLISH YOUR COMPANY MISSION:-
You can’t do anything without a mission; it’s the backbone of your business. Without one, you’re effectively just asking people for money. Think about what sets your company apart, how you aim to benefit consumers and how you’ll impact society.
2. DEFINE YOUR CORE VALUES:-
What are your team’s goals? What is your company mission? How do you want employees to behave? How do you want to help customers? These are a few of the questions to answer when defining your core values. Simply put, figure out what makes your company tick.
3. COMMUNICATE YOUR MISSION AND VALUES:-
Employees can’t positively contribute to your culture if they don’t know what it is or supposed to be. Take the time to train your team in your mission and core values. Ensure that everyone is on the same page regarding what’s expected of team members, how these values will guide the company and, above all else, why they matter
#How to Maintain a Startup Culture While Scaling?
Remember, culture is a living entity — it will evolve as time passes and shift as you add new team members. Preparation is key, but culture is something that must be diligently monitored and maintained.
1. LEAD BY EXAMPLE:-
Culture is set by leaders, maintained by employees and monitored by HR. However, setting values and a mission statement is merely half the battle; modeling the behaviors you want is the other.
2. RECRUIT AND HIRE CAREFULLY:-
Each individual you add to your team will play a part in your culture’s evolution. Thus, it’s imperative you carefully evaluate candidates not only on their skills, but on their cultural relevance.
3. RECOGNIZE AND REWARD EMPLOYEES:-
In addition to leading by example, reinforce positive behaviors by recognizing and rewarding your culture catalysts. These are the individuals who continually live out your core values and go the extra mile for your organization.
4. REGULARLY REEVALUATE YOUR CULTURE:-
Let’s face it, as your company grows and changes, so will your culture. This will happen naturally as new faces join your team, but you should be prepared to make purposeful adjustments. Startups are liable to change overnight as business takes off, so regularly consider aspects of your culture like communication style and organizational structure.
#Examples of Successful Startup Cultures:-
While every company is different, it helps to learn from those that have been successful. Take a look at what these four leaders have to say about the process and how their businesses have benefited from being intentional about startup culture.
1.CERTAIN AFFINITY – AUSTIN, TX
2.PAYLOCITY – CHICAGO, IL
3.GALILEO – NEW YORK, NY
4.AUTH0 – SEATTLE, WA etc.
Aircrews Aviation Pvt. Ltd.
#culture #history #india #tradition