WHAT IS THE STEP PROCESS OF WRITING AN AUTHENIC PRESS RELEASE

WHAT IS THE STEP PROCESS OF WRITING AN AUTHENIC PRESS RELEASE

According to myths pigeon are the communicator and in Ancient Greeks had the God of Messengers, but modern-day companies have the majesty of Communications - press releases.

WHAT IS PRESS RELEASE? 

The official or any authentic notice issued by any organisation, enterprise or any company to media person or journalist in motive of delivering to mass public by any median of communication.

The press release is known as news release. They are the intrinsic part for any public relation (PR) and media consultant so it can act as favourable gadget for them in suppling positive wellbeing news, information of that specific organisation. 

Sometimes the press releases are prepared by company hand and then delivered to PR agency for further mass publicity

In age of social media, with tweets, post, podcast, the press release has its own corner. Press release can be taken in consider for any small startup to uphold the public intersect.

TYPES OF PRESS RELEASE 

Funding announcement

Event press release

Charitable initiative press release

New hire announcement

Award press release

Product press release

Rebranding press release

Partnership announcement

The step process for drafting release varies according to its type like event, product launch, award, new hiring and many more. In technical term anything which posses’ news worthiness and follow 5W1H rule is said to be a press release.

In simple word, A document or a written content which give a newsworthiness story of any brand or event to media. Now its in the hand of media whether to cover it or not by paid method or unpaid method it’s an internal dealership between the firm and media houses. 

IMPACT , TIMENESS , URGENCY , RECALL VALUE and IMPRESSIVE ALL this all five mixture of your thing will make your piece of  information a news worthiness and logistic.

THE ESSENSE OF WRITING PRESS RELEASE …?

 Press release to be authentic, the best way is getting the right way to issue a press release is almost as important as the information in the release itself.

Knowing how to write a press release can be a massive addition to a marketer’s proficiency.

The knowing is not so easy it included the basic and logistic step processing like general steps how to write it.

Just to remove your queries we are here with our blog that will help you out how to write the press release by keep this point in our mind

STEPS OF WRITNIG AN PRESS OR NEWS RELEASE

1.Compose a clear, captivating headline: - 

In general sense, writing is a root level for any information to be generate whether its articles, news, or an release. So its quiet genuine that it must be clear. Same lies for an headline (the head of any content).

The clear and captivated headline will act as jerry on the cake for the release. 

Special Qualities must be carries by an Headline:

Attractive

Eye-catching 

Targeted

Simple and short

Logistic

Brief 

Accurate

Reader specific

Brief 

Quick in read

A direct headline clearly states the purpose of a press release. It usually involves the intention of the company to summarize the overall idea. Readers know exactly what they are going to read or see when you use a direct headline.

Avoid using the company name in the headline because generally the reader only read the news headline for their information. In hand it will be quite easy for the marketer for publishing perhaps maximum time the journalist usually avoid for commercial news whenever its unpaid so it better avoid using the company name in the headline plus in sub headline too.

Carry the date and your location: -

Whenever its event-oriented release or launch release, it must include the date and venue so that it helps out the reader in finding out.

Let the recipient know the date the press release is being issue (or the date of the event you’re notifying them about) as well as where your location of your business. This helps in establishing its relevance and transparency.

DATE MEANS time specification of a release content

LOCATION MEANS your venue or your business place.

The dateline usually appears in the first line of the body of a press release and is separated from the first sentence by an en dash with spaces. The dateline should list the city name in all caps, the abbreviated state name, and the full date (including year).

Quickly tell them what they need to know: -

Brand promoted are usually the release are off so it’s the duty of researcher that they have specific idea what the target audience need. In that motive the news release is formatted which quickly tells about the thing which reader are in need of.

For example:  nayaka product launch a news shade of lip balm 

The opening paragraph tells all 5W 

WHAT release all about...?

WHEN it will take...?

WHERE is it going on...?

WHY is it happening ...?

WHO are involved in it...?

Massive content oriented

The release introduction should have a content oriented information. In the paragraphs that follow your introduction, include other details of the release in descending order of importance. Keep it simple and straightforward. 

Write about what you do and why you do it, but don’t write an exhaustive history of all that you’ve ever done.

This all the step you must remember will preparing it. An analytics study will sure help out in searching a full detail in drafting a release and about the market too.


👍Babita Chouhan 

Manager PR / Mass Comm

10BestInCity.com  Venture

babitachouhan@10bestincity.com

www.10BestInCity.com

www.portrait-business-woman.com/2023/04/babita-chouhan-mass-comm.html



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