A Systematic Approach to Establishing your Online Brand using AI tools and Techniques
A Systematic Approach to Establishing your Online Brand using AI tools and Techniques:
Content Creation with AI Tools:
Utilize Chat GPT, jasper.ai, and copy.ai for content creation.
Craft original content using
https://typeshare.co
SEO-Optimized Blog Creation:
Practice creating SEO-optimized blogs with the assistance of https://typli.ai
Implement an SEO strategy, including local SEO via Google My Business.
Blog Posting on Platforms:
Apply practical exercises to post blogs on platforms like Ghost, Blogger, Tumblr, and Wix.
Understanding Brand Positioning:
Brand positioning involves strategically shaping a distinctive and positive brand perception among the target audience.
It encompasses defining and communicating unique values and benefits compared to competitors.
Significance of Storytelling in Brand Positioning:
Storytelling creates emotional connections, conveying brand values and fostering relatability and memorability.
Emotional connection, differentiation, memorability, and authenticity are key storytelling elements.
Examples of Effective Storytelling:
Airbnb showcases connections and community through stories of hosts and travelers.
Burts Bees engages audiences with its natural skincare origin story.
Thrive Market uses a clear positioning statement emphasizing health and sustainability.
Mercedes-Benz highlights reliability through a story in the "Snow Date" ad.
Brand Positioning Strategies:
Customer Service Positioning: Differentiate with exceptional customer service.
Convenience-Based Positioning: Emphasize convenience as a brand highlight.
Price-Based Positioning: Focus on competitive pricing without compromising quality.
Quality-Based Positioning: Highlight superior quality and craftsmanship.
Differentiation Strategy: Identify a unique selling proposition (USP).
Social Media Positioning: Leverage social media for effective brand positioning.
By employing these strategies and AI tools, you can systematically build and position your brand online, fostering engagement, trust, and long-term relationships with your audience.
Practical Task
Social media Marketing
Decide how you want to do Brand positioning- Create a story around your product or service to build brand recall
Set up social media marketing channels with an objective
Create bio links for all social media platforms to maximise online presence with tools like Linktree, Zaap, Lnk.Bio, Tap.Bio, and ShortUrl.at
Create post copies and creatives for ChatGPT by utilizing Canva's tips and tricks.
SEO
Keyword research and planning
How to create content and optimize it using Grammarly.
Publishing a piece of content on social media and other link-building resources, such as Think Tank Traffic, Quora,Reddit, Slack Community, Buffer Community, other relevant Facebook and LinkedIn Community Groups, and our other high website authenticity platforms which are relevant for your business, like www.10bestincity.com
Practical demonstration and explanation of Google reporting and analytics
Do a website audit
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Niyati H Kothari
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AeroSoft Corp
Asiatic International Corp Ventures
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