Product or Service

 Product or Service

🌟 Understanding the core of a successful Product or Service lies in its ability to address fundamental human needs or emotions. 

While many emphasize solving a problem, the real question is: 

what specific need or emotion are you targeting?

A good product/Service should align with one of these key levels:

🔹 Level 1: Physiological Needs - Fulfilling basic requirements like food, water, shelter, etc.

Example: 

A water purifier (product), 

a restaurant (Service).

🔹 Level 2: Safety - Providing a sense of protection, comfort, peace, and safety.

Example: 

Insurance (product), 

security Services (Service).

🔹 Level 3: Love and Belonging - Addressing relationship-building solutions.

Example: 

Gifting a rose (product), 

couple's therapy (Service).

🔹 Level 4: Self-Esteem - Boosting confidence and earning respect.

Example: 

Contact lenses (product), 

public speaking coaching (Service).

🔹 Level 5: Self-Actualization - Aiding users to reach their fullest potential.

Example: 

Motivational books (product), 

teaching/mentorship (Service).

However, it's crucial to note a significant pattern:

👉 As you ascend these levels, your target audience tends to narrow. Why? 

Because more individuals are primarily driven by basic instincts or are preoccupied with fulfilling day-to-day needs, while fewer are focused on achieving significant aspirations.

So, why aim for higher levels?

➡️ Fewer projects but higher payment.

➡️ Attracting high-paying clients/buyers.

➡️ Saving time.

➡️ Mastering a skill more deeply.

➡️ Focusing on transforming one person's life profoundly.

On the flip side, reasons for addressing lower levels:

➡️ Engaging with more buyers/clients.

➡️ Diverse project opportunities.

➡️ Investing more time to learn and explore.

➡️ Focusing on transforming multiple lives.

➡️ Addressing common needs rather than catering solely to elite clients/buyers.

What drives your product/Service's approach? Share your thoughts!

𝑷.𝑺. 𝑴𝒚 𝒖𝒑𝒄𝒐𝒎𝒊𝒏𝒈 𝒃𝒐𝒐𝒌, "

# Pilot's Career Guide  

# All Best Career Guide  

# Most Successful Female Entrepreneurs Of India 

# Lessons For Business Leaders 

# Flying High: A Guide To A Career In Aviation Industry

𝑾𝒉𝒂𝒕 𝒅𝒐𝒆𝒔 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/𝒔𝒆𝒓𝒗𝒊𝒄𝒆 𝒂𝒅𝒅𝒓𝒆𝒔𝒔?

Shekhar Gupta

Co-founder  

10BestInCity.com

shekhar@10BestInCity.com

shekhar@10BestInCity.com

https://bit.ly/45D9syi

(Picture Credits 📸: Amazon)

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