Product or Service

 Product or Service

🌟 Understanding the core of a successful Product or Service lies in its ability to address fundamental human needs or emotions. 

While many emphasize solving a problem, the real question is: 

what specific need or emotion are you targeting?

A good product/Service should align with one of these key levels:

πŸ”Ή Level 1: Physiological Needs - Fulfilling basic requirements like food, water, shelter, etc.


A water purifier (product), 

a restaurant (Service).

πŸ”Ή Level 2: Safety - Providing a sense of protection, comfort, peace, and safety.


Insurance (product), 

security Services (Service).

πŸ”Ή Level 3: Love and Belonging - Addressing relationship-building solutions.


Gifting a rose (product), 

couple's therapy (Service).

πŸ”Ή Level 4: Self-Esteem - Boosting confidence and earning respect.


Contact lenses (product), 

public speaking coaching (Service).

πŸ”Ή Level 5: Self-Actualization - Aiding users to reach their fullest potential.


Motivational books (product), 

teaching/mentorship (Service).

However, it's crucial to note a significant pattern:

πŸ‘‰ As you ascend these levels, your target audience tends to narrow. Why? 

Because more individuals are primarily driven by basic instincts or are preoccupied with fulfilling day-to-day needs, while fewer are focused on achieving significant aspirations.

So, why aim for higher levels?

➡️ Fewer projects but higher payment.

➡️ Attracting high-paying clients/buyers.

➡️ Saving time.

➡️ Mastering a skill more deeply.

➡️ Focusing on transforming one person's life profoundly.

On the flip side, reasons for addressing lower levels:

➡️ Engaging with more buyers/clients.

➡️ Diverse project opportunities.

➡️ Investing more time to learn and explore.

➡️ Focusing on transforming multiple lives.

➡️ Addressing common needs rather than catering solely to elite clients/buyers.

What drives your product/Service's approach? Share your thoughts!

𝑷.𝑺. π‘΄π’š π’–π’‘π’„π’π’Žπ’Šπ’π’ˆ π’ƒπ’π’π’Œ, "

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𝑾𝒉𝒂𝒕 𝒅𝒐𝒆𝒔 π’šπ’π’–π’“ 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/π’”π’†π’“π’—π’Šπ’„π’† 𝒂𝒅𝒅𝒓𝒆𝒔𝒔?

Shekhar Gupta


(Picture Credits πŸ“Έ: Amazon)

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