Product or Service
🌟 Understanding the core of a successful Product or Service lies in its ability to address fundamental human needs or emotions.
While many emphasize solving a problem, the real question is:
what specific need or emotion are you targeting?
A good product/Service should align with one of these key levels:
🔹 Level 1: Physiological Needs - Fulfilling basic requirements like food, water, shelter, etc.
A water purifier (product),
a restaurant (Service).
🔹 Level 2: Safety - Providing a sense of protection, comfort, peace, and safety.
security Services (Service).
🔹 Level 3: Love and Belonging - Addressing relationship-building solutions.
Gifting a rose (product),
couple's therapy (Service).
🔹 Level 4: Self-Esteem - Boosting confidence and earning respect.
Contact lenses (product),
public speaking coaching (Service).
🔹 Level 5: Self-Actualization - Aiding users to reach their fullest potential.
Motivational books (product),
However, it's crucial to note a significant pattern:
👉 As you ascend these levels, your target audience tends to narrow. Why?
Because more individuals are primarily driven by basic instincts or are preoccupied with fulfilling day-to-day needs, while fewer are focused on achieving significant aspirations.
So, why aim for higher levels?
➡️ Fewer projects but higher payment.
➡️ Attracting high-paying clients/buyers.
➡️ Saving time.
➡️ Mastering a skill more deeply.
➡️ Focusing on transforming one person's life profoundly.
On the flip side, reasons for addressing lower levels:
➡️ Engaging with more buyers/clients.
➡️ Diverse project opportunities.
➡️ Investing more time to learn and explore.
➡️ Focusing on transforming multiple lives.
➡️ Addressing common needs rather than catering solely to elite clients/buyers.
What drives your product/Service's approach? Share your thoughts!
𝑷.𝑺. 𝑴𝒚 𝒖𝒑𝒄𝒐𝒎𝒊𝒏𝒈 𝒃𝒐𝒐𝒌, "
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𝑾𝒉𝒂𝒕 𝒅𝒐𝒆𝒔 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕/𝒔𝒆𝒓𝒗𝒊𝒄𝒆 𝒂𝒅𝒅𝒓𝒆𝒔𝒔?
(Picture Credits 📸: Amazon)