30 Day Digital Media Marketing Roadmap

 



30-Day Digital Media Marketing Roadmap

Ideal for students, interns, or professionals looking to master the fundamentals to advanced levels.


🔹 WEEK 1: Foundation of Digital Marketing

Day

Topic

Key Focus

Day 1

What is Digital Marketing?

Scope, evolution, and its importance today

Day 2

Types of Digital Marketing

SEO, SMM, SEM, Email, Affiliate, Content, Influencer

Day 3

Traditional vs Digital

Pros and cons of both with real-life examples

Day 4

Marketing Funnels

AIDA, TOFU-MOFU-BOFU explained with case studies

Day 5

Understanding Target Audience

Buyer persona, segmentation, demographics

Day 6

Introduction to Branding

Visual identity, tone of voice, and brand values

Day 7

Personal Branding Online

LinkedIn profile setup and self-brand positioning


🔹 WEEK 2: Content Marketing & SEO Basics

Day

Topic

Key Focus

Day 8

Introduction to SEO

On-page, off-page, technical SEO

Day 9

Keyword Research

Tools: Ubersuggest, Google Planner, SEMrush

Day 10

On-Page SEO Elements

Title, URL, meta tags, H1s, alt text

Day 11

Off-Page SEO & Backlinks

Link building strategies and guest blogging

Day 12

Blog Writing & Structure

How to write SEO-friendly content

Day 13

Content Strategy Planning

Topic clusters, content calendar

Day 14

Visual Content Tools

Canva, Piktochart, Crello basics for marketing content


🔹 WEEK 3: Social Media Marketing + Ads

Day

Topic

Key Focus

Day 15

Social Media Platforms Overview

FB, Instagram, LinkedIn, Twitter, Pinterest

Day 16

Instagram Algorithm

Engagement, Reels, Stories, Hashtag strategy

Day 17

LinkedIn for Professionals

Content strategy + personal branding

Day 18

Facebook Business Manager

Page setup, Creator Studio, Meta Business Suite

Day 19

Social Media Content Planning

7-day and 30-day content calendars

Day 20

Introduction to Paid Ads

FB/IG ads, Google Ads basics

Day 21

Ad Copywriting Techniques

Hook, CTA, psychology of ads


🔹 WEEK 4: Advanced Tactics + Analytics + Real Use

Day

Topic

Key Focus

Day 22

Email Marketing Strategy

Campaigns, drip, A/B testing

Day 23

Lead Magnet & Landing Pages

Freebie ideas, tools like Systeme.io, Mailchimp

Day 24

Marketing Automation Tools

Mailchimp, Brevo, Zapier basics

Day 25

Influencer & Affiliate Marketing

Outreach, UGC, conversion tips

Day 26

Google Analytics & GA4

Traffic, bounce rate, conversions

Day 27

KPIs & Reporting

Engagement rate, CTR, ROAS, dashboards

Day 28

Funnel Building & Remarketing

Tools, retargeting, pixel setup

Day 29

Portfolio & Resume Building

Notion, Canva, or Google Sites-based portfolio

Day 30

Capstone Project & Strategy Deck

Final presentation with a campaign plan for a mock brand


🎁 Bonus Add-Ons:

  • 💡 Weekly Quiz  

  • 🎥 1-minute daily explainer videos

  • (optional YouTube Shorts)

  • 🔗 Templates for social media calendar, SEO audit, Email copy, etc.


Shrishty Sharma

Manager HR/ Author

Asiatic International Corp

Shrishty@Flying-Crews.com

Shrishty@Air-Aviator.com

https://www.flying-crews.com 

LinkedIn  : 

https://shorturl.at/U5G6E 

 Link tree: https://linktr.ee/Shrishty_HRM_Flying_Crews 

 Vcard: 

https://shrishtysharma.vcardinfo.com 

 Instagram : https://www.instagram.com/flyingcrewhrm  

YouTube : 

https://www.youtube.com/aerosoftcorp

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