
✅ 30-Day Digital Media Marketing Roadmap
Ideal for students, interns, or professionals looking to master the fundamentals to advanced levels.
🔹 WEEK 1: Foundation of Digital Marketing
Day | Topic | Key Focus |
Day 1 | What is Digital Marketing? | Scope, evolution, and its importance today |
Day 2 | Types of Digital Marketing | SEO, SMM, SEM, Email, Affiliate, Content, Influencer |
Day 3 | Traditional vs Digital | Pros and cons of both with real-life examples |
Day 4 | Marketing Funnels | AIDA, TOFU-MOFU-BOFU explained with case studies |
Day 5 | Understanding Target Audience | Buyer persona, segmentation, demographics |
Day 6 | Introduction to Branding | Visual identity, tone of voice, and brand values |
Day 7 | Personal Branding Online | LinkedIn profile setup and self-brand positioning |
🔹 WEEK 2: Content Marketing & SEO Basics
Day | Topic | Key Focus |
Day 8 | Introduction to SEO | On-page, off-page, technical SEO |
Day 9 | Keyword Research | Tools: Ubersuggest, Google Planner, SEMrush |
Day 10 | On-Page SEO Elements | Title, URL, meta tags, H1s, alt text |
Day 11 | Off-Page SEO & Backlinks | Link building strategies and guest blogging |
Day 12 | Blog Writing & Structure | How to write SEO-friendly content |
Day 13 | Content Strategy Planning | Topic clusters, content calendar |
Day 14 | Visual Content Tools | Canva, Piktochart, Crello basics for marketing content |
🔹 WEEK 3: Social Media Marketing + Ads
Day | Topic | Key Focus |
Day 15 | Social Media Platforms Overview | FB, Instagram, LinkedIn, Twitter, Pinterest |
Day 16 | Instagram Algorithm | Engagement, Reels, Stories, Hashtag strategy |
Day 17 | LinkedIn for Professionals | Content strategy + personal branding |
Day 18 | Facebook Business Manager | Page setup, Creator Studio, Meta Business Suite |
Day 19 | Social Media Content Planning | 7-day and 30-day content calendars |
Day 20 | Introduction to Paid Ads | FB/IG ads, Google Ads basics |
Day 21 | Ad Copywriting Techniques | Hook, CTA, psychology of ads |
🔹 WEEK 4: Advanced Tactics + Analytics + Real Use
Day | Topic | Key Focus |
Day 22 | Email Marketing Strategy | Campaigns, drip, A/B testing |
Day 23 | Lead Magnet & Landing Pages | Freebie ideas, tools like Systeme.io, Mailchimp |
Day 24 | Marketing Automation Tools | Mailchimp, Brevo, Zapier basics |
Day 25 | Influencer & Affiliate Marketing | Outreach, UGC, conversion tips |
Day 26 | Google Analytics & GA4 | Traffic, bounce rate, conversions |
Day 27 | KPIs & Reporting | Engagement rate, CTR, ROAS, dashboards |
Day 28 | Funnel Building & Remarketing | Tools, retargeting, pixel setup |
Day 29 | Portfolio & Resume Building | Notion, Canva, or Google Sites-based portfolio |
Day 30 | Capstone Project & Strategy Deck | Final presentation with a campaign plan for a mock brand |
🎁 Bonus Add-Ons:
💡 Weekly Quiz
🎥 1-minute daily explainer videos
(optional YouTube Shorts)
🔗 Templates for social media calendar, SEO audit, Email copy, etc.
Shrishty Sharma
Manager HR/ Author
Asiatic International Corp
Shrishty@Flying-Crews.com
Shrishty@Air-Aviator.com
https://www.flying-crews.com
LinkedIn :
https://shorturl.at/U5G6E
Link tree: https://linktr.ee/Shrishty_HRM_Flying_Crews
Vcard:
https://shrishtysharma.vcardinfo.com
Instagram : https://www.instagram.com/flyingcrewhrm
YouTube :
https://www.youtube.com/aerosoftcorp
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