Brands become Sources of Motivation for Consumer Happiness by Anshika Motwani

Do Brands become Sources of Motivation for Consumer Happiness 

Anshika Motwani

Motivation asks the question ‘why? about human behavior. For example, why do they prefer McDonald’s hamburgers to Burger King?, Why are you reading this book? Why he uses only Apple Mobile phones? etc.

The ironic and counterintuitive thing is that the best brands are not actually about the person or company that creates them at all. Instead, these brands are all about what that company’s customers want and how the company’s brand makes those customers feel about themselves. As I’ve said many times before: “A good brand makes people feel good. A great brand makes people feel good about themselves.”

Motivation can also be described as the driving force within individuals that impels them to action. Brands are increasingly making efforts to try and improve the health and happiness of their consumers. More than just offering wellness “zones”, brands are turning to activations, activities, and promotions that are powered by acts of kindness, empathy, and even lighthearted moments.

Understanding the motivations behind your buyers, how they interact with your eCommerce site, and where they are in terms of their decision-making process is crucial for any seller.

Here are some eye-opening statistics about today’s Digital Marketplace.

50-90% of the buyer’s journey is complete before a buyer reaches out to sales.

67% of the buyer’s journey is now completed digitally.

25% of buyers reveal their interest to vendors at the early stages of the journey.

Happiest Brands of All Time  

While 

Cadbury 

Andrex 

Google, 

Fairy, 

Nivea, 

YouTube, 

Amazon, 

Mars, 

Walkers 

Heinz.

Toyota

Citi Bank

UnHappy  Brands of All Time  

SBI [ State Bank of India]

BSNL 

LIC

Burger King

Dabur

Patanjali

Sri Sri 

Herbalife

Forever Living

Modicare

RCM

Vestige

OriFlame

Avon

Future Maker

Top Customer Satisfaction  Index

There is only one Boss. Brand

Your most unhappy customers are your Greatest Source of  Learning 

We see our customers as Invited Guests to a Business Party, and we are the Hosts 

You can close more Business in Few  months by becoming interested in other people than you can in Few years by trying to get people Interested in You

Anshika Motwani 

Manager FinTech

AirCrews Aviation Pvt. Ltd.

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