Do Brands become Sources of Motivation for Consumer Happiness
Anshika Motwani
Motivation asks the question ‘why? about human behavior. For example, why do they prefer McDonald’s hamburgers to Burger King?, Why are you reading this book? Why he uses only Apple Mobile phones? etc.
The ironic and counterintuitive thing is that the best brands are not actually about the person or company that creates them at all. Instead, these brands are all about what that company’s customers want and how the company’s brand makes those customers feel about themselves. As I’ve said many times before: “A good brand makes people feel good. A great brand makes people feel good about themselves.”
Motivation can also be described as the driving force within individuals that impels them to action. Brands are increasingly making efforts to try and improve the health and happiness of their consumers. More than just offering wellness “zones”, brands are turning to activations, activities, and promotions that are powered by acts of kindness, empathy, and even lighthearted moments.
Understanding the motivations behind your buyers, how they interact with your eCommerce site, and where they are in terms of their decision-making process is crucial for any seller.
Here are some eye-opening statistics about today’s Digital Marketplace.
50-90% of the buyer’s journey is complete before a buyer reaches out to sales.
67% of the buyer’s journey is now completed digitally.
25% of buyers reveal their interest to vendors at the early stages of the journey.
Happiest Brands of All Time
While
Cadbury
Andrex
Google,
Fairy,
Nivea,
YouTube,
Amazon,
Mars,
Walkers
Heinz.
Toyota
Citi Bank
UnHappy Brands of All Time
SBI [ State Bank of India]
BSNL
LIC
Burger King
Dabur
Patanjali
Sri Sri
Herbalife
Forever Living
Modicare
RCM
Vestige
OriFlame
Avon
Future Maker
Top Customer Satisfaction Index
There is only one Boss. Brand
Your most unhappy customers are your Greatest Source of Learning
We see our customers as Invited Guests to a Business Party, and we are the Hosts
You can close more Business in Few months by becoming interested in other people than you can in Few years by trying to get people Interested in You
Anshika Motwani
Manager FinTech
AirCrews Aviation Pvt. Ltd.
anshikamotwani.vcardinfo.com
https://anshikamotwani.vcardinfo.com
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