#How to Write a Value Proposition to Be A Successful MBA
Leaders often work consistently to improve their company’s product or service, thinking that it’s the most valuable role they can play. But for your business to “click” with your target audience, you need to stay just close to your customers. The details of customers’ need and wants should be just as familiar to you as the features of your product or the details of the service that you provide. A value proposition serves as the bridges the gap between these two aspects of your work. It’s a mantra that unites the two halves of the whole business.
When buyer needs and seller solutions are in perfect alignment, magic happens. But getting there requires navigating a path of clear communication, accurate perception and the fulfilment of a brand promise. And the best way to get started is by crafting a good value proposition.
Unfortunately, too many organizations either lack a value proposition completely or confuse it with their unique selling proposition.
That’s too bad because a “value proposition” is an essential baseline promise to your customer -- a clear and simple expression of benefits a consumer can expect to receive when buying your product or service. But even though your ultimate value proposition statement might be simple, it must be built with consideration of many elements.
What makes a 'good' value proposition?
While both the unique value proposition and the unique selling proposition should be tools in every sales professional’s toolbelt, they are not the same thing.
The selling proposition is all about your company and how you differ from (or are superior to) your competitors. In other words, the unique selling proposition expresses what makes your company stand out in a way that should matter to potential customers.
A value proposition, on the other hand, is all about the customer. It outlines the benefits they will receive when buying your product or service. A good value proposition is about making the connection between customer needs and the seller’s solutions. Value, proven by tangible benefits, can only truly exist if there is a direct alignment between these needs and solutions.
A good value proposition should be more than merely a proposition; it should, in fact, be a brand promise. Your value proposition should assure the buyer that, in exchange for their investment, your company’s solution promises to provide clear benefits.
Sonal Sharma [ Aerospace Engineer]
AirCrews Aviation Pvt Ltd