How do you Keep Yourself active on Linkedin Muskan Goyal HR Manager AirCrews Aviation Pvt. Ltd.

How do you Keep Yourself active on Linkedin

Muskan Goyal

#Being active on LinkedIn is an easy way to get freelance clients, build your network, and learn about the business of freelancing. Just ask freelance writers JoAnna Pendergrass, DVM, and me, and freelance editor Kelly Schrank, MA, ELS. We’re all using LinkedIn to grow our businesses—in about two hours a week.

And we’re going to tell you what we’re doing—and how you can do it too.

How to Be Active on LinkedIn

Being active on LinkedIn means sharing content and engaging with other people on your content and their content. Whether you’re posting your own content (posts or articles), responding to comments on your content, or commenting on other people’s content, always be professional.

“Engagement leads to greater awareness, and over time that can translate into more business,” says freelance copywriter John Espiran in How to improve LinkedIn engagement in 2019.

Most people write posts, rather than articles. “The best engagement on LinkedIn is likely to come from your posts,” says John.

If you’re just starting to be active on LinkedIn, engage with others on their content before sharing your own content. Review your feed and comment on other people’s posts (or articles). Your feed is the content you see when you click on your LinkedIn home page.

#LinkedIn Activity: Engaging with Others

There are three ways to engage other people on their content:

Comment

Share.

“Do more than just ‘like’ posts. You don’t have comment on every post, but take time to comment on at least a few posts that interest you,” says JoAnna.

Liking is, frankly, lazy. The person who wrote the post isn’t likely to notice your like. And likes won’t help you build relationships with people. But you can click like and then also add a comment.

I used to think sharing, along with writing a comment about why I was sharing a post, was a great way to engage others and help them reach more people. But “LinkedIn shares don’t receive many views,” says John. “In fact, sharing a LinkedIn post is about the worst way for you to help it succeed. A much better approach is to click the like button and add a meaty comment.”

#Benefits of Comments as LinkedIn Activity:-

Comments are the “gold standard of engagement on LinkedIn,” says John.

And every comment is a mini-ad for your business, because your name and the beginning of your headline show before your comment, along with your photo.

#How to tag the poster:-

Type the @ symbol.

Start to type the poster’s name.

Choose the poster’s name from the list LinkedIn will give you.

LinkedIn will then delete the @ symbol and make the poster’s name bold.

Someone who replies to your comment is likely to accept your invitation to connect if you decide the person would be a good connection for you.

And when you comment on other people’s posts, read the other comments. Commenting on other comments helps you find more relevant people for your network.

#LinkedIn Activity: Sharing Relevant Content through Posts:-

Posts are the easiest way to share content. Include at least a few sentences about why other people should read the content you’re sharing. I like to include a headline too. Most posts have a link to the full content (news, blog post, etc.). If the post is designed to start a discussion, you may or may not link to more content.

“Posting regular status updates will help you get noticed by your network. When someone from your 1st-degree connections needs someone who does what you do, they will be more likely to think of you,” says Melonie Dodaro, CEO of Top Dog Social Media, in 3 Ways to Improve Your Visibility on LinkedIn.

JoAnna, Kelly, and I all share relevant content from other people and organizations and sometimes, our own content. Relevant content includes:

#News and updates about your industry or specialty(ies)

#Timely issues

#Tips on freelancing, running a business, being more productive, etc.

#Useful free content, like blog posts, podcasts, and webinars.

#Increase Engagement on Your LinkedIn Activity:-

Increase engagement by using images in your posts and responding to every comment people make.

#Respond to every comment on your posts:-

Make sure you respond to every comment on your posts. It’s great way to build your network and stronger relationships with people who are already in your network. Very few people do this, so if you do, you’ll stand out.

#Use images in posts:-

Our posts all include images, which helps increase the number of views and engagement with posts. If you’re linking to content that’s on the web, when you type the URL in your post, LinkedIn will pick up the image from that content and the headline.

#LinkedIn Activity: Sharing Relevant Content through Articles

You can also write your own articles and post them on LinkedIn’s blogging platform, called in publishing. In general, posts are just as good as articles for ranking in search results and building your network.

But articles can help you highlight your expertise. When you publish an article, it becomes a prominent part of your LinkedIn profile. LinkedIn shares it with some of your connections and followers in their home page feeds. And you can send links to your articles to clients, prospective clients, and colleagues. LinkedIn’s blogging platform is very easy to use.

#Build a Big, Relevant LinkedIn Network

Having a big, relevant network helps you rank higher in search results when clients are looking for freelancers.

#Other Benefits of LinkedIn Activity

Freelancers get other benefits of being active on LinkedIn. “For those of us who work from home, alone, even some personal contact via messages and comments is good for you as a human being,” says Kelly. I agree. Freelancing can be lonely.

Muskan Goyal

HR Manager

AirCrews Aviation Pvt. Ltd.

muskangoyal.aircrews@gmail.com

https//:goyalmuskan.vcardinfo.com

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