By @Priyanshi Singh
Blogging is simply taking your thoughts, opinions and experiences and putting them down in the form of words. With the explosion of blogging platforms, getting yourself published on the world wide web has become easier than ever before. At the same time, this also means that it can be difficult for your blog to stand out from the crowd and capture a dedicated following. Through our experience, the best blogs usually have a few common principles.
Step 1: Do you have the traits of a successful blogger?
Anyone can become a blogger, but only a few will become successful bloggers. The most popular bloggers have several traits in common that directly translate into their work ethic and the content that they publish.
The most common traits include:
● Passion
● Discipline
● Perseverance
● Creativity
● Unique personality
● Strong network
● Sense of humour
● Voracious reader
If you check most of these, then you might have what it takes to become a top blogger
Step 2: Build a roadmap to your destination
You need to have a clear vision in your mind about what you want your blog to be about and where you want to reach. Once you have this goal in mind, you can chart out a roadmap to help you get there.
Creating a vision for your blog can be broken down into the following steps:
● Finding the core purpose for your blog
● Identifying your niche
● Gaining a deeper understanding of your audience
● Setting up achievable goals
● Finding a product category you can potentially endorse
● Building a strong email database
Step 3: Selecting the right blogging platform
There are a number of blogging platforms, but you need to choose the one that best suits your unique requirements. This can help you build your blog from scratch and scale it up when the time comes.
Some of the most popular blogging platforms include:
● Wordpress.org: This is one of the most customisable and easy-to-use platforms, perfect for a first-time blogger.
● Blogger: This is one of the oldest blogging platforms and comes with a number of pre-built templates.
● Medium: This platform has one of the best user experiences and doesn’t require any technical expertise to get started.
● Wordpress.com: Not to be confused with Wordpress.org, Wordpress.com offers separate plans for personal, premium and business
Step 4: Choose the right blogging tools
The right tools can make the life of a blogger infinitely easier. These tools range from ones that can help improve your content, to those that can improve your blog’s visibility and performance.
Here are the top tools to start using for your new blog:
● Grammarly: Never make another typo with this handy proofreading tool.
● Google Analytics: Every blog needs to be tracked with Google Analytics to gain a better understanding of its performance.
● Yoast SEO: Even if you don’t know a lot about search engine optimisation, Yoast can help you increase your blog’s organic performance.
● Canva: Canva is a very useful platform to create visually striking images without requiring any design know-how.
Step 5: Collaborate with other bloggers
In blogging, as with many other professions, you are only as good as your network. Engaging with other bloggers has a number of benefits, all of which can propel your blog to success. The first advantage is that you can learn from seasoned bloggers who will have a lot of tips and advice to share with you from their experience. Secondly, it gives you an opportunity to partner with them. By guest posting on their blog or having them give you a shout-out on their blog, you will be reaching their large audience, thus gaining instant recognition.
Blogging can be the ultimate way to get your voice heard and reach a huge audience. While the above steps are crucial ingredients in a successful blog strategy, ultimately the success or failure of a blog comes down to how much work and passion you put into it.
To begin making money from your blog, there are several online business models:
• Ads
• Affiliate marketing
• Physical or digital product offerings
• Subscriptions
• Coaching
• Ads monetization: Offer advertising on your blog to make money
As the publisher of a blog, advertising can provide a healthy revenue stream for your online content. Advertisers are willing to pay to gain exposure to your audience. In the same way that a newspaper with a large circulation can charge advertisers more, the more popular your site and content become the more you can earn.
You can offer advertising space on your site directly to businesses that want to appear alongside your content. That’s called a direct deal. You can also use an ad network – such as Google AdSense – to sell your ad space on your behalf. The way AdSense works is by serving ads that are relevant to the content appearing on a specific page of your blog. For example, if your blog is about adventure travel and you’ve just uploaded a post about a trip to Rekyavik, AdSense might show an ad about travel insurance, Iceland or warm clothing. As the owner of the site where the ad is appearing, AdSense pays you when a user views or interacts with an ad.
Affiliate marketing: Earn income through product recommendations
Affiliate marketing is when you include a link in your content to a product or service for sale on another site. Here’s how it works: when someone clicks the link on your site, goes to the affiliate’s site and proceeds to buy the product you’ve endorsed, you earn a commission on the sale.
For blogs with an engaged audience of people who are interested in product recommendations, this can be a viable revenue model. Informational, how-to and lifestyle articles offer lots of opportunities for promoting affiliate products.
Using the example of an adventure travel blog again, say you’ve posted a story about a tour of wild swimming spots. You could use affiliate marketing to recommend the gear – such as a swimsuit, towel and goggles – that you packed for your trip. When a blog reader clicks on the link to the swimsuit you’ve recommended and then buys it, you generate an income from your blog
Physical or digital product offerings: Sell things to make money from your blog
As a way of monetizing their blogs, many bloggers establish a presence on an ecommerce platform, create an online store, and start selling products. Your products could be physical or digital. In the example of the adventure travel blog, you might sell t-shirts displaying your logo or digital guidebooks for exotic destinations.
Whether your products are physical or virtual, you’ll need to set up a system for accepting payments. Selling physical merchandise requires you to think about storing your stock, organizing shipping and handling taxes and duties. Digital goods can be less complex logistically because they can be delivered electronically
Subscriptions: Charge a regular fee to add a new income stream
If your blog has an active community that’s eager to know more about your subject, a paid membership or subscription model is another way to use your valuable content to generate revenue over the long run.
In this business model, readers pay a fixed amount on a regular basis, typically monthly or annually. By collecting a membership or subscription fee from readers in this way, you can produce recurring income. This kind of continuous cash flow offers the potential for a more stable, predictable and accurate revenue stream.
Coaching: Monetize your blog through training
If your blog lends itself to training services, you could earn money by setting up and charging for online courses or coaching packages.
When you create self-guided teaching materials such as videos or downloadable eBooks, you allow members of your audience to proceed at their own pace. As people progress through your course, you can gauge their interest about other topics to cover. Developing an online curriculum can require significant time and resources upfront, so you’ll need an engaged audience to make it viable. Another option for increasing your revenue is to offer live video coaching and be paid for your time.
Whether your offer is based around an online course or on-demand coaching, you can also include opportunities to communicate with your students via email or within your blog itself.
Priyanshi Singh
Manager HR
AirCrews Aviation Pvt. Ltd.
https://www.portrait-business-woman.com/2022/07/priyanshi-singh-mba-timr-s-human.html
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