By @Priyanshi Singh
Building a brand doesn’t have to be hard. And if it is, it’s because you’re focusing on all the WRONG things. When you learn how to do things that will progress you forward continuously, you won’t have to worry about being stagnant or at ground zero with sales. Instead, you should have ZERO tolerance for any of it.
The basic principles of branding are to decide on the image you wish to portray and what message you want to drive home. There are really only a handful of factors to consider - your image, your purpose and your message. The purpose of a brand is to craft something that will stick in the minds of people and help them to remember your business.
Creating and building a strong brand does not have to compromise your personality. In the world of online marketing, retaining your personality and your identity will go far in branding your business. You'll be much happier with the long-term effects of your online marketing if you don't try to be someone you are not. Be true to who you are, be the version of yourself that you love and have fun.
Remember, it’s no longer your products or services that will define your brand. Now, your beliefs are your brand.
It means that you must figure out what your brand stands for, then find a way to communicate your brand beliefs in a way that makes people want to connect with you. You have to adopt a worldview that is in harmony with the worldview of your audience.
When creating your unique brand perspective, be authentic. Make sure it’s something you truly believe.
Below are the top five things you should never compromise on while building your own brand: -
1. Your Standards of Integrity
I view “standards of integrity” as core principles and values that guide our behaviour. Integrity is a choice, and while it is influenced by a myriad of factors (your culture, upbringing, peer influences, etc.), it can’t be forced. (If it is, you have played a part in that.) One who has strong and well-defined standards of integrity behaves with wholeness, integration, honesty, and does right by himself/herself and by others.
2. Your Self-Respect
I’ve personally lived through the heartache of compromising my self-respect to stay in a job. Years ago when I was a corporate marketing professional, I knew that how I was behaving (because I felt pressured to), was beneath me. I wasn’t the leader or manager I longed to be, because I couldn’t manage and navigate through the toxicity, stress and overwhelm I felt in my job or in the organization.
3. Your Soul for Money
Money – and our relationship with it -- is a topic that’s spawned millions of books, articles and seminars. Many of us struggle each day with maintaining a healthy balance and appropriate power dynamic with our money, and most of us fail. I’ve seen countless professionals give up their souls for money – not because they are struggling to pay the bills, but because they’ve become enslaved by their lifestyle and their need to impress
4. Your Health and Well-being
In my corporate training and seminars, I see hundreds of high-level professional women who are brilliant, achievement-oriented and accomplished, but at the same time exhausted, depleted, depressed and demoralized. In the pursuit of a great career, they’ve compromised their health and well-being. Much of this has to do with the ever- complicated issue of work-life balance and how to stay competitive and ahead of the curve. But to me, it’s much more. Sacrificing your health and well-being demonstrates your lack of prioritizing yourself as important, failing to understand that you must care for yourself – and yes, put yourself first -- before you can be of true service to anyone else, your organization, your family or your employer. If your body is shutting down, diseased or broken down from the way you work, rapid change is needed.
5. Your Legacy
Finally, the saddest professionals I know have sacrificed their legacy in the process of building their careers. What is your legacy? It’s what you will be able to say about yourself when you’re 90 looking back -- what you’ve stood for, given, taught, imparted, and left behind. Not what you dreamed of being, but what you have been. It’s the impact you’ve made on the world, your family, and your community. This is not a dress rehearsal, but the real thing here, and so many professionals forget that they have this one chance to build a life that’s meaningful for them. Instead, they compromise their legacy in a vain effort to grasp “success,” accolades, security, or power.
If you think you have to compromise on any of the above in order to be employed or build a successful career, I hope you’ll think again. I’ve lived and witnessed the pain of giving yourself up in the processing of creating a professional life, and despite all your best efforts, it will never bring you the success, fulfilment and reward you long for.
Priyanshi Singh
Manager HR
AirCrews Aviation Pvt. Ltd.
https://www.portrait-business-woman.com/2022/07/priyanshi-singh-mba-timr-s-human.html
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