Improve your Value Proposition to be a Successful MBA Manisha Rewani [MBA]

Improve your Value Proposition to be a Successful MBA

• Manisha Rewani  [MBA]

A value proposition is a promise of value stated by a company that summarizes how the benefit of the company’s product or service will be delivered, experienced, and acquired. Essentially, a value proposition specifies what makes the company’s product or service attractive, why a customer should purchase it, and how the value of the product or service is differentiated from similar offerings.

• Know what you’re good at...and own it. Trying to be all things to all people never works. Instead, consider why your customers keep coming back. It might not be what you think. Let’s say you own a Mexican restaurant. You may think customers come there every week for your tasty food, when in reality they come for $5 Margarita Mondays. It’s all about understanding the value you offer customers, and then owning it.

 

• Make it clear in your copy. Anyone who visits your website or social media pages should be able to quickly understand what your specialty is. If it’s those handcrafted margaritas, those should take center stage with a professional image at the top of your website, not your tacos. Your value proposition should be clearly delivered in all your messaging so that customers know what to expect from your brand.

 

• Talk to your customers. Even if you think you know why people buy from you, it’s a good idea to ask them yourself. You’ll get interesting insight that may change the course of what you focus on delivering.

 

• Quantify your value. If you’ve helped 147,356 entrepreneurs start a business, say so. It sounds better than “we’ve helped lots of people start a business.” As best you can, quantify your value proposition. If you can fix a customer’s car in 45 minutes (and the competitor takes half a day), use your speediness in your marketing material.

 

• Find different channels to offer value. Your value proposition isn’t limited to your products or services. You can deliver value to your email subscription list and social media connections with valuable content. Remember to focus on solving your customer’s pain-points.

 

• Tell people what your product can do for them. Outline the benefits of your product or services to potential customers. Is it Better, Faster, or Cheaper? These are all triggers that cause people to buy, so use them.

• Manisha Rewani  [MBA]

• Manager Mktg

• AirCrews Aviation Pvt. Ltd

• www.AircrewsAviation.com

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GOOGLE TOOLS FOR AN BUSINESS PROFESSIONALS : By Pragati Agrawal

GOOGLE TOOLS FOR AN BUSINESS PROFESSIONALS :

By Pragati Agrawal 

Running a Business isn’t an easy feat. You need to manage operations, sales, administration work, client relationships, finances, and most of all marketing—that pushes your business forward and positions you in front of your audience. But, managing and running marketing campaigns isn’t a cakewalk.

Enter Google. It offers a range of free and paid products for business owners to run effective marketing campaigns that get results. From making your website more usable and tracking site traffic to performing Search Engine Optimization (SEO), Google has tools to help.

Lets discuss the Best Google Tools for Business Professionals :-

1.Google Workspace :-

Google Workspace, formerly G Suite, is a collection of innovative productivity and collaboration technologies. With the help of different communication and collaboration tools like Gmail, 

Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, and Sites, teams and businesses can get more done at a quicker pace.

Features:

Create and operate a secure custom business email.

Utilize integrated online calendars that are shareable and designed for teams.

Store, access, and share your files in one secure place with the Drive feature.

Conduct interactive meetings with your team using Google Meet, an enterprise-grade video conferencing software.

Collaborate and work with several people simultaneously on documents, spreadsheets, and presentations across devices.

Best suited for: Team communication and collaboration.

2.Google Ads :- Google Ads, previously Google Adwords, can help you reach more relevant customers, thereby driving more sales without burning a hole in your pocket. This is because it offers pay-per-click 

pricing (PPC)—you only pay for results that include clicks to your website or specific call-to-actions set by you. Here’s how it works: You find out the keywords your target audience uses to search for the 

problems you solve and you bid on them. You then create simple four-line text ads related to the keywords you choose. You can set a budget for your PPC advertising campaign and then track your progress 

using the Ads analytic tools.

Features:

Grow online sales or mailing lists with online ads and direct more traffic to your website.

Drive customer calls with ads that feature your phone number and a click-to-call button.

Increase visits to your shop by getting your ads in front of the right people.

Best suited for: Advertising and growing your business.

Pricing: You set your monthly budget and follow the PPC pricing model.

3.Google Keyword Planner :-

Before you can start creating Google Ads, you’ll have to identify which keywords people are using that are relevant to your business. Google Keyword Planner helps you find the 

right keywords for your campaigns by showing you the total number of times these keywords have been searched and giving you accurate keyword bid estimates.

After you’ve selected the keywords that work for your business, you can create an advertising plan and estimate a budget for your Ads.

Features:

Search for new keywords that are relevant for your business with Google’s keyword research tool.

Discover search volume trends and historical data of different keywords.

Analyze the competition level for each keyword to rank in the paid search result.

Best suited for: Finding relevant keywords for your Google Ads campaign.

Price: Free.

4.Google Analytics :-

Google Analytics helps you monitor how much traffic your website attracts and where your visitors are coming from. With the help of detailed reports, you can analyze what is working and 

what needs to be tweaked by closely tracking visitors’ behavior on your site.

Features:

Get a better idea of your site and app users to accurately evaluate your marketing performance.

Leverage data to reach the right customers.

Process and share your data quickly with shareable reports with Data Studio.

Google Tag Manager helps you manage all your website tags without coding.

Custom surveys provide reliable insights into the minds of your target audience.

Best suited for: Measuring your advertising ROI as well as getting a deeper understanding of customer behavior.

Price: The standard version is free. Google Analytics 360 offers paid plans starting from $150,000 (billed annually).

5.Google Search Console :-

As a business owner, you will want to know about your website’s traffic and performance in detail to optimize your content better. Google Search Console helps you understand and

improve how Google sees your site.You can discover which search terms your target audience is using to find your site, which devices your site is being viewed on, and which pages are most favored.

Features:

Ensure that Google can find and crawl your site.

Manage indexing problems and request re-indexing of new or updated content.

View Google Search traffic data for your site to analyze visitor behavior.

View which sites link to your website.

Best suited for: Optimizing your site for search engines.

Price: Free.

6.Google Trends :- To keep up with the constantly changing business landscape, you have to know what’s new and trending and what is no longer in fashion. Google Trends shows you what people worldwide 

are currently searching for in real-time. It can also be a valuable tool for SEO keyword research and content creation as you can analyze keyword performance in your target countries.

Features:

Identify and monitor the latest industry trends.

Evaluate the search volume of your desired keywords and compare them against other keyword variations to formulate a relevant content strategy.

Conduct extensive market research.

Best suited for: Making smarter and informed keyword choices.

Price: Free.

7.Google Alerts :-

In addition to Google Trends, Google Alerts is another excellent tool that enables you to get notified about mentions, news, or updates related to your chosen keywords or phrases. Once set up,

 you'll receive either email alerts or results via RSS in real-time whenever these phrases have been mentioned online.This PR tool is a great way to stay on top of your business's online reputation and react to 

online mentions of your brand promptly and stay up to date on the current trends in the industry.

Features:

Get an email alert whenever someone mentions your company, products, executives, or your competition.

Choose the frequency at which you receive alerts, be it hourly, daily or weekly.

Best suited for: Email notification service with real-time updates and helps in PR management.

Price: Free.

8.Google My Business :-

For greater visibility, Google My Business makes it easy for small businesses to list their products on Maps, Google+, and so on. Since over 8.5 billion searches happen on Google daily,

 this is a fantastic way to increase discoverability for your business and cash in on this massive search volume.

Features:

Easily connect with customers on Google Search and Maps with your business profile.

Provide your contact details so more customers can reach you.

Collect user reviews on your product

Best suited for: Listing your business details on Google to reach a wider audience.

Price: Free.

Conclusion :- Grow your business with these easy-to-use, free Google tools. Not every business needs every Google tool on this list, but even the most basic products—when used the right way—can make your 

business more streamlined, smarter, and more efficient. While all of these tools are quite feature-packed, identify your major requirements and choose the tool that works best for your needs.

Pragati Agrawal MBA 

Business Analyst

AirCrews Aviation Pvt. Ltd.

www.AircrewsAviation.com

Pragati@Air-Aviator.com 

https://linktr.ee/pragatiagrawal 

https://pragatiagrawal.vcardinfo.com 

Pragati Agrawal MBA BA 

How do you become a Successful MBA Blogger and Make Money By by Priyanshi Singh

How do you become a Successful MBA Blogger and Make Money

By @Priyanshi Singh

Blogging is simply taking your thoughts, opinions and experiences and putting them down in the form of words. With the explosion of blogging platforms, getting yourself published on the world wide web has become easier than ever before. At the same time, this also means that it can be difficult for your blog to stand out from the crowd and capture a dedicated following. Through our experience, the best blogs usually have a few common principles.

Step 1: Do you have the traits of a successful blogger?

Anyone can become a blogger, but only a few will become successful bloggers. The most popular bloggers have several traits in common that directly translate into their work ethic and the content that they publish.

The most common traits include:

● Passion

● Discipline

● Perseverance

● Creativity

● Unique personality

● Strong network

● Sense of humour

● Voracious reader

If you check most of these, then you might have what it takes to become a top blogger

Step 2: Build a roadmap to your destination

You need to have a clear vision in your mind about what you want your blog to be about and where you want to reach. Once you have this goal in mind, you can chart out a roadmap to help you get there.

Creating a vision for your blog can be broken down into the following steps:

● Finding the core purpose for your blog

● Identifying your niche

● Gaining a deeper understanding of your audience

● Setting up achievable goals

● Finding a product category you can potentially endorse

● Building a strong email database

Step 3: Selecting the right blogging platform

There are a number of blogging platforms, but you need to choose the one that best suits your unique requirements. This can help you build your blog from scratch and scale it up when the time comes.

Some of the most popular blogging platforms include:

● Wordpress.org: This is one of the most customisable and easy-to-use platforms, perfect for a first-time blogger.

● Blogger: This is one of the oldest blogging platforms and comes with a number of pre-built templates.

● Medium: This platform has one of the best user experiences and doesn’t require any technical expertise to get started.

● Wordpress.com: Not to be confused with Wordpress.org, Wordpress.com offers separate plans for personal, premium and business

Step 4: Choose the right blogging tools

The right tools can make the life of a blogger infinitely easier. These tools range from ones that can help improve your content, to those that can improve your blog’s visibility and performance.

Here are the top tools to start using for your new blog:

● Grammarly: Never make another typo with this handy proofreading tool.

● Google Analytics: Every blog needs to be tracked with Google Analytics to gain a better understanding of its performance.

● Yoast SEO: Even if you don’t know a lot about search engine optimisation, Yoast can help you increase your blog’s organic performance.

● Canva: Canva is a very useful platform to create visually striking images without requiring any design know-how.

Step 5: Collaborate with other bloggers

In blogging, as with many other professions, you are only as good as your network. Engaging with other bloggers has a number of benefits, all of which can propel your blog to success. The first advantage is that you can learn from seasoned bloggers who will have a lot of tips and advice to share with you from their experience. Secondly, it gives you an opportunity to partner with them. By guest posting on their blog or having them give you a shout-out on their blog, you will be reaching their large audience, thus gaining instant recognition.

Blogging can be the ultimate way to get your voice heard and reach a huge audience. While the above steps are crucial ingredients in a successful blog strategy, ultimately the success or failure of a blog comes down to how much work and passion you put into it.

To begin making money from your blog, there are several online business models:

• Ads

• Affiliate marketing

• Physical or digital product offerings

• Subscriptions

• Coaching

• Ads monetization: Offer advertising on your blog to make money

As the publisher of a blog, advertising can provide a healthy revenue stream for your online content. Advertisers are willing to pay to gain exposure to your audience. In the same way that a newspaper with a large circulation can charge advertisers more, the more popular your site and content become the more you can earn.

You can offer advertising space on your site directly to businesses that want to appear alongside your content. That’s called a direct deal. You can also use an ad network – such as Google AdSense – to sell your ad space on your behalf. The way AdSense works is by serving ads that are relevant to the content appearing on a specific page of your blog. For example, if your blog is about adventure travel and you’ve just uploaded a post about a trip to Rekyavik, AdSense might show an ad about travel insurance, Iceland or warm clothing. As the owner of the site where the ad is appearing, AdSense pays you when a user views or interacts with an ad.

Affiliate marketing: Earn income through product recommendations

Affiliate marketing is when you include a link in your content to a product or service for sale on another site. Here’s how it works: when someone clicks the link on your site, goes to the affiliate’s site and proceeds to buy the product you’ve endorsed, you earn a commission on the sale.

For blogs with an engaged audience of people who are interested in product recommendations, this can be a viable revenue model. Informational, how-to and lifestyle articles offer lots of opportunities for promoting affiliate products.

Using the example of an adventure travel blog again, say you’ve posted a story about a tour of wild swimming spots. You could use affiliate marketing to recommend the gear – such as a swimsuit, towel and goggles – that you packed for your trip. When a blog reader clicks on the link to the swimsuit you’ve recommended and then buys it, you generate an income from your blog

Physical or digital product offerings: Sell things to make money from your blog

As a way of monetizing their blogs, many bloggers establish a presence on an ecommerce platform, create an online store, and start selling products. Your products could be physical or digital. In the example of the adventure travel blog, you might sell t-shirts displaying your logo or digital guidebooks for exotic destinations.

Whether your products are physical or virtual, you’ll need to set up a system for accepting payments. Selling physical merchandise requires you to think about storing your stock, organizing shipping and handling taxes and duties. Digital goods can be less complex logistically because they can be delivered electronically

Subscriptions: Charge a regular fee to add a new income stream

If your blog has an active community that’s eager to know more about your subject, a paid membership or subscription model is another way to use your valuable content to generate revenue over the long run.

In this business model, readers pay a fixed amount on a regular basis, typically monthly or annually. By collecting a membership or subscription fee from readers in this way, you can produce recurring income. This kind of continuous cash flow offers the potential for a more stable, predictable and accurate revenue stream.

Coaching: Monetize your blog through training

If your blog lends itself to training services, you could earn money by setting up and charging for online courses or coaching packages.

When you create self-guided teaching materials such as videos or downloadable eBooks, you allow members of your audience to proceed at their own pace. As people progress through your course, you can gauge their interest about other topics to cover. Developing an online curriculum can require significant time and resources upfront, so you’ll need an engaged audience to make it viable. Another option for increasing your revenue is to offer live video coaching and be paid for your time.

Whether your offer is based around an online course or on-demand coaching, you can also include opportunities to communicate with your students via email or within your blog itself.

Priyanshi Singh 

Manager HR  

AirCrews Aviation Pvt. Ltd. 

www.AircrewsAviation.com     

Priyanshi@Air-Aviator.com     

https://www.portrait-business-woman.com/2022/07/priyanshi-singh-mba-timr-s-human.html  

When you Creating Your Own Brand, You cannot Compromise By Priyanshi Singh

When you Creating Your Own Brand, You cannot Compromise

By @Priyanshi Singh 

Building a brand doesn’t have to be hard. And if it is, it’s because you’re focusing on all the WRONG things. When you learn how to do things that will progress you forward continuously, you won’t have to worry about being stagnant or at ground zero with sales. Instead, you should have ZERO tolerance for any of it.

The basic principles of branding are to decide on the image you wish to portray and what message you want to drive home. There are really only a handful of factors to consider - your image, your purpose and your message. The purpose of a brand is to craft something that will stick in the minds of people and help them to remember your business.

Creating and building a strong brand does not have to compromise your personality. In the world of online marketing, retaining your personality and your identity will go far in branding your business. You'll be much happier with the long-term effects of your online marketing if you don't try to be someone you are not. Be true to who you are, be the version of yourself that you love and have fun.

Remember, it’s no longer your products or services that will define your brand. Now, your beliefs are your brand.

It means that you must figure out what your brand stands for, then find a way to communicate your brand beliefs in a way that makes people want to connect with you. You have to adopt a worldview that is in harmony with the worldview of your audience.

When creating your unique brand perspective, be authentic. Make sure it’s something you truly believe. 

Below are the top five things you should never compromise on while building your own brand: -

1.    Your Standards of Integrity

I view “standards of integrity” as core principles and values that guide our behaviour.  Integrity is a choice, and while it is influenced by a myriad of factors (your culture, upbringing, peer influences, etc.), it can’t be forced.  (If it is, you have played a part in that.)  One who has strong and well-defined standards of integrity behaves with wholeness, integration, honesty, and does right by himself/herself and by others. 

2.  Your Self-Respect

I’ve personally lived through the heartache of compromising my self-respect to stay in a job. Years ago when I was a corporate marketing professional, I knew that how I was behaving (because I felt pressured to), was beneath me.  I wasn’t the leader or manager I longed to be, because I couldn’t manage and navigate through the toxicity, stress and overwhelm I felt in my job or in the organization.

3.   Your Soul for Money

Money – and our relationship with it -- is a topic that’s spawned millions of books, articles and seminars.  Many of us struggle each day with maintaining a healthy balance and appropriate power dynamic with our money, and most of us fail.  I’ve seen countless professionals give up their souls for money – not because they are struggling to pay the bills, but because they’ve become enslaved by their lifestyle and their need to impress

4.   Your Health and Well-being

In my corporate training and seminars, I see hundreds of high-level professional women who are brilliant, achievement-oriented and accomplished, but at the same time exhausted, depleted, depressed and demoralized.  In the pursuit of a great career, they’ve compromised their health and well-being.  Much of this has to do with the ever- complicated issue of work-life balance and how to stay competitive and ahead of the curve.  But to me, it’s much more.  Sacrificing your health and well-being demonstrates your lack of prioritizing yourself as important, failing to understand that you must care for yourself – and yes, put yourself first -- before you can be of true service to anyone else, your organization, your family or your employer.  If your body is shutting down, diseased or broken down from the way you work, rapid change is needed.

5.  Your Legacy

Finally, the saddest professionals I know have sacrificed their legacy in the process of building their careers.  What is your legacy? It’s what you will be able to say about yourself when you’re 90 looking back -- what you’ve stood for, given, taught, imparted, and left behind. Not what you dreamed of being, but what you have been.  It’s the impact you’ve made on the world, your family, and your community.  This is not a dress rehearsal, but the real thing here, and so many professionals forget that they have this one chance to build a life that’s meaningful for them.   Instead, they compromise their legacy in a vain effort to grasp “success,” accolades, security, or power.

If you think you have to compromise on any of the above in order to be employed or build a successful career, I hope you’ll think again.  I’ve lived and witnessed the pain of giving yourself up in the processing of creating a professional life, and despite all your best efforts, it will never bring you the success, fulfilment and reward you long for.

Priyanshi Singh 

Manager HR  

AirCrews Aviation Pvt. Ltd. 

www.AircrewsAviation.com    

Priyanshi@Air-Aviator.com    

https://www.portrait-business-woman.com/2022/07/priyanshi-singh-mba-timr-s-human.html